Holosafe goes digital

Holosafe Security Labels, one of India’s leading manufacturers of holograms and high-security labels, has expanded its production capabilities by installing the Jetsci KolorSmart+ UV inkjet label press. The system, designed and manufactured in India by Monotech Systems, was commissioned by the converter to tap into consumer brands and startups in the Delhi-NCR region.

The intention to invest in Jetsci KolorSmart+ was sparked after seeing the equipment at Labelexpo India 2024.

Spotlight on digital
Founded in 2008, Holosafe offers holograms (2D/3D and 4 Picoh), tamper-evident and multi-layer security labels, prime and functional self-adhesive labels, garment tags, shrink sleeves and flexible packaging pouches. The company serves more than 600 clients across more than 15 countries, including market leaders in pharmaceuticals, FMCG, electronics, automotive, cosmetics and various government projects.

Despite being a growing company, Holosafe struggled to meet the evolving needs of its customers, especially for small and mid-sized brands that required high-quality packaging in smaller volumes.

‘We saw good growth in the Indian startup market and wanted to cash in on the opportunity,’ says Preeti Mishra, manager, business development at Holosafe. ‘These brands often require short runs with high customization, and that’s where the digital technology gives us a significant edge.’

She further adds: ‘Digital technology allows us to reduce setup time, tooling costs and wastage, which aligns with our sustainability goals as well. More importantly, it empowers us to offer variable data printing, personalization, and serialization all on the same print run. With digital capability, we can prototype faster, respond to market changes more quickly, and enable shorter go-to-market timelines for clients without compromising on security or aesthetics. It has opened up new possibilities in terms of flexibility and efficiency for short-run, high-customization jobs.’

“Digital empowers us to offer variable data printing, personalization and serialization, all on the same print run”

According to Mishra, digital adoption has grown across the board, with brands now demanding more security labels due to a rise in counterfeiting that costs Indian businesses over 1 lakh crore INR (1 trillion USD) annually.

The chosen one
With the need for short- to long-run adaptability, frequent job changeovers and variable data printing, the KolorSmart+ emerged as a perfect fit for Holosafe’s evolving business needs.

‘We chose Jetsci Kolorsmart+ after evaluating several digital presses designed explicitly for label applications,’ Mishra says. ‘The machine delivers 1,200 DPI resolution with high-quality color vibrancy. It is powered by UV LED inkjet technology, making it suitable for pharmaceutical and FMCG applications where both safety and print quality are critical.

‘The press also features a built-in UV pre-fl exo station that allows us to produce clear-on-clear labels efficiently. Additionally, the Jetsci Kolorsmart+ offers 6-color printing (CMYK + orange + white), which expands our color gamut and enables highly opaque and vibrant brand designs. It handles substrates up to 350mm wide and leverages high-opacity UV LED-curable inks.’ she adds.

In addition to the Jetsci machine, Holosafe’s 50,000sqft facility houses more than 35 advanced machines, enabling it to deliver end-to-end secure packaging options. Its key equipment includes four Multitec 8-color flexo printing machines and a Nilpeter FB-Line 10-color UV flexo press. It also has Jetsci D-Spark+ finishing press that allows adding embellishments such as cold foiling, varnishing and embossing. The company also runs rotary die-cutting machines, hot stamping units, lamination lines, automated inspection systems and an in-house hologram mastering and electroforming unit.

Future milestones
Driven by intelligent scaling, automation and market diversification, Holosafe plans to expand its production capacity by 25 percent year-on-year through strategic investments in automation and digital infrastructure.

‘We’re also entering the smart labeling space, incorporating NFC, RFID and blockchain technologies for next-gen traceability and consumer engagement,’ states Mishra.

The KolorSmart+ supports Holosafe’s foray into smart packaging with embedded variable data, critical for authentication and anti-counterfeiting.

In 2025, Holosafe is set to launch a range of innovations that blend security with technology and sustainability. Telling more about the innovations, Mishra shares: ‘We’re developing hybrid QR + RFID embedded labels, enabling both digital identity and proximity-based interaction. Our TraceGuard+ platform is being upgraded to offer plug-and-play dashboards for serialization, product tracking, and consumer engagement, beneficial for micro, small and medium enterprises.

‘On the material innovation front, we are working on eco-friendly holograms made from recyclable PET films and water-based adhesives. To showcase these technologies, we’re launching a Sample Innovation Kit targeted at pharma, electronics, automotive, cosmetics and personal care segments.

‘Through these initiatives, we aim to position Holosafe as a global leader in intelligent, secure, and sustainable packaging,’ concludes Mishra.