P T Samafitro, a distributor of graphic arts printing equipment and HP Indigo’s channel partner in Indonesia, opened a demo center in Jakarta in August 2017 which houses an HP Indigo WS6800 digital press and an HP Indigo commercial press.
‘It’s a multifunctional demo center used for marketing, education and training activities,’ says Andy Yusuf Hendrojono, country manager of HP Indigo & Pagewide Web Press, Graphic Solutions Business in Indonesia. ‘We want to demonstrate the versatility of HP Indigo technology as it can print on varied substrates for different applications such as pressure-sensitive labels, in-mold labels, shrink sleeves and folding cartons. We are also using the center to educate converters about the advantages of digital printing.’
Additionally, the demo center showcases HP PrintOS, a cloud-based software to help improve the operations of commercial and industrial printers. Alongside, HP Indigo demonstrates the advantages of collaboration by partnering with companies for substrates and finishing systems, amongst other technology.
Talking of the scope of digital printing in the country, Hendrojono says, ‘Indonesia has a lot of gravure presses and the businesses have now started to shift to flexography. As for digital printing, some players are beginning to adopt the technology, and some others are still evaluating investment while observing the market dynamics and demand.’
‘Digital printing is now becoming more than just price or run lengths. It is about making an emotional connection with consumers. This is coupled with minimum down time, fast make ready, low set-up time, and simplifying the supply chain. With e-commerce on the rise, digital printing technology is expected to grow in Indonesia,’ Hendrojono continues.
‘Digital technology adoption is embraced by the growing millennial population. They demand customization and there is a need for greater self-expression both in the online and offline world. This makes digital print more relevant. Millennials now represent more than 45 percent of the region’s population with 60 percent of the world’s millennials expected to live in Asia by 2020. Asian millennials will have more spending power than any previous generation, estimated at six trillion USD in disposable income by 2020, showing the growth potential in Southeast Asia,’ says Hendrojono.
Hendrojono estimates at in Indonesia there are at least 2,500 commercial printers and around 300 operating in the label and packaging industry. ‘HP collaborates actively with global and local brand owners, industry leaders and associations to conduct seminars, demo and training sessions and improve its ability to communicate with customers using digital print.’