From conventional to digital print in China

In the digital printing user forum held by HP Indigo at Guangzhou Westin Hotel on March 4, 2014, Mr. Zhang Zhixian, general manager of Wenzhou Yafeng Digital Printing and Mr. Xue Zhitian, general manager of Xiamen Zhisheng Packaging, shared their experiences of making the transition from traditional labels and package printing to digital printing.

Why choose digital printing?

Mr. Zhang Zhixian: Wenzhou Yafeng Digital Printing, located in Long’gang, Wenzhou, the so-called ‘Home of Chinese Printing’, is engaged in label and package printing. Since our foundation, we have been mainly engaged in package design and conventional printing. After completing the package design for our customers, we need to make print samples for their further approval, which requires a very short lead time but high quality of printed colors. In 2011 we first saw HP Indigo equipment and it was very impressive, especially the printed colors. We ordered one HP Indigo 5500 and it immediately solved our problems with sample making.