Victory Lighting opens DACH sales office

Victory Lighting, a specialist manufacturer and supplier of infrared (IR) technology including lamps, fittings and products, has opened Victory DACH, a new sales office dedicated to serving customers throughout the DACH region with the company’s complete IR range. 

The new office gives customers in Germany, Austria and Switzerland direct, local access to Victory’s full portfolio of infrared products, backed by German-language technical sales support and hands-on application advice. It marks a significant step in Victory’s continued European growth and responds to rising demand for energy-efficient infrared process heating across the region’s manufacturing base.  

‘The DACH region is home to some of the most advanced and demanding industrial heating applications in the world. A dedicated Victory presence here means faster response times, local expertise, and closer partnerships with the engineers and manufacturers who depend on infrared every day,’ said Tyler Penman, managing director, Victory Lighting 

Through Victory DACH, customers gain access to the company’s complete infrared range, including short-, medium- and fast medium-wave lamps, single- and twin-tube lamps, carbon infrared (CIR) lamps, an extensive selection of Infrared fittings including drying and curing systems and its IR product business, which can create custom configurations. Victory’s infrared products are relied upon across a broad range of industrial processes including drying, curing, coating, laminating, thermoforming, plastic welding and food processing, wherever precise, controllable and energy-efficient heat is essential. 

The company also works closely with OEMs and system integrators to design and supply bespoke infrared emitters engineered to exact process requirements. By establishing a local office, Victory aims to simplify communication and provide responsive application support for both existing and new customers across the DACH region. Enquiries, quotations and technical guidance will now be handled directly through the German operation. 

Victory DACH is open for enquiries with immediate effect.