Ravenwood appoints Wedderburn as Australian distributor

Under the agreement, Wedderburn will distribute Ravenwood's Nobac range of linerless labeling machinery across Australia and invest in a Ravenwood Com500 linerless coating system.

The investment will enable Wedderburn to produce linerless labels locally, giving Australian customers access to Ravenwood machinery, coated label materials and regional technical support through a single supplier.

Founded in 1896, Wedderburn supplies labels, labeling equipment, weighing systems, packaging machinery and food-processing technologies across Australia and New Zealand.

Ravenwood said the appointment would strengthen local access to linerless labeling systems as demand grows for packaging formats that can improve production efficiency and reduce material use.

Paul Beamish, managing director at Ravenwood Packaging, said: 'Australia represents an important growth market for linerless technology, and we're excited to be partnering with Wedderburn to expand the availability of our products across the region.

'By combining Ravenwood's linerless machinery and coating technology with Wedderburn's established market presence and technical expertise, we're creating a strong platform to support customers looking to improve efficiency, reduce waste and adopt more sustainable labeling practices.'

The companies also highlighted a shared focus on sustainability, with Wedderburn supporting initiatives to reduce packaging waste and improve recyclability, including the use of FSC-certified materials and participation in circular economy programs such as RedCycle.

Philip Wedderburn, executive chairman at Wedderburn, added: 'This partnership represents an exciting step forward in our commitment to delivering innovative and sustainable labeling solutions to the Australian market.

'Ravenwood has established itself as a global leader in linerless technology, and we are proud to become both an approved distributor of its machinery and printer partner for linerless labels.

'Together, we look forward to helping Australian businesses access proven linerless solutions that support greater efficiency, reduced waste and improved sustainability outcomes.'