Digital Etikett invests in HP Indigo 200K press

Digital Etikett has announced a major investment in the HP Indigo 200K Digital Press during Labelexpo Europe 2025, marking a significant milestone in the Norwegian label printer's expansion into the flexible packaging segment.

With a reputation for delivering short-run labels with rapid turnaround and exceptional customer support, Digital Etikett is now scaling its capabilities to meet rising demand in flexible packaging. The HP Indigo 200K offers quality, efficiency and sustainability for on-demand production, making it the ideal technology for emerging brands seeking speed, precision and value.

The press also provides full versatility for label production, enabling Digital Etikett to strengthen its position across both existing and new markets. With the HP Indigo 200K, the company gains an end-to-end approach for fast, high-quality flexible packaging, reinforcing its commitment to innovation and customer satisfaction.

As part of this investment, Digital Etikett is renewing its partnership with Visutech for service and support. Visutech, which operates the largest local Field Service Engineer organization in the Nordics, ensures rapid response times and expert technical assistance, further solidifying the collaborative relationship between HP and Visutech.

'Flexible packaging has become a rapidly growing part of our business, and with demand continuing to rise we needed to expand our capacity,' noted Kjetil Hovland, CEO of Digital Etikett. 'The HP Indigo 200K gives us the flexibility to deliver high-quality packaging with the speed and sustainability our customers expect while also supporting our strong label business. At the same time, moving back to Visutech for service means we benefit from having local Field Service Engineers and logistics close at hand, giving us the confidence that our production will run smoothly and reliably every day.'

'We are truly excited to work closely with Digital Etikett again. They are an innovative and forward-looking team, always ready to explore new opportunities and push boundaries,' added Max Liljegren, sales executive labels and packaging Nordics at Visutech. 'With the new HP Indigo 200K, Digital Etikett is ideally positioned for continued growth in the flexible packaging segment. At Visutech, we're proud to support them with our dedicated service team and technical expertise.'