SAPA/DMS shows digital embellishment technology

SAPA/DMS will showcase the DMS-330W and DMS 800WP digital embellishment machines at Loupe South China 2026. 

DMS digital embellishment portfolio offers an extensive range of finishing effects, including spot UV, 3D embossing, cast cure, holography and Braille, without the need for plates. Integrating both hot and cold stamping technologies, the machine delivers high throughput, reliable performance, superior print quality and strong cost efficiency, while working seamlessly within both conventional and digital production workflows.  

For DMS-330W, its broad application portfolio covers wine and spirit labels, cosmetic labels, detergent-resistant labels for household chemical products, food-contact compliant labels, shrink sleeves, self-adhesive washi tapes, creative decals and PET adhesive tapes. Built around a modular architecture, the system supports straightforward upgrades and customized production sequences. Available add-on modules include semi-rotary flexo, lamination, semi-rotary die-cutting, laser die-cutting and slitting. 

For DMS 800WP, the typical applications include pet food packaging, feminine hygiene product packaging, facial mask packaging, food-grade flexible packaging, coffee pouches and tea packaging. 

Kelvin Song, general manager of DMS, shared: ‘As the transformation from Labelexpo to Loupe, we believe this transition accurately reflects the ongoing convergence within the packaging industry, which aligns closely with DMS’s long-term development strategy. The boundaries between labels, flexible packaging, shrink sleeves, and folding cartons are becoming increasingly blurred, while brand owners are seeking integrated, high-value, and flexible production solutions.’ 

For years, DMS has focused on digital embellishment technologies across multiple sectors, including labels, flexible packaging, shrink sleeves, premium folding cartons, and creative packaging applications. Their solutions are widely used in pet food packaging, facial mask pouches, snack packaging, coffee bags, hygiene product packaging, and many other markets. 

‘The upgraded positioning of Loupe provides DMS with a more focused international platform to showcase our latest innovations, ’Kelvin added. 

Visit DMS at booth C56 in Hall 3 at Loupe South China 2026.