Reflex Labels installs Xaar Versatex Printbar

Australia-based Reflex Labels has installed a Xaar Versatex Printbar at its new site in Adelaide, branded as Reflex Labelplus Australia, to focus on high-end label embellishment for the wine and premium drinks markets.

The installation, facilitated by Jet Technologies, includes the Versatex Printbar mounted on the Jet IQ M370, enabling Reflex to produce labels with high-build varnishes, textured effects and vibrant finishes in a single digital pass.

'We're proud to support Reflex with cutting-edge technologies like Versatex that enable production of creative and innovative premium labels,' said Shane Sullivan, national manager, print division at Jet Technologies. 'This installation highlights the strength of our working partnership with Xaar and our shared commitment to delivering world-class capabilities to label printers in our region.'

The Versatex Printbar jets high-viscosity fluids and handles a wide range of substrates, allowing brands to create standout labels with textured and high-build print effects, cold foils, spot varnishes and high-opacity whites.

'The addition of the Jet IQ and Versatex Printbar represents a significant investment in quality and innovation,' noted Jim Chatzopoulos, managing director Asia Pacific, Reflex Labels & Packaging. 'These technologies enable us to deliver premium, high-impact label options with exceptional precision and speed.'

The Adelaide site marks a milestone in the evolution of digital print for wine and spirit labels in Australia, with potential expansion into cosmetics and nutraceuticals.

Jet Technologies has worked with Reflex Labels & Packaging for over three years, delivering advanced digital print capabilities. The company continues to bring global innovations like Xaar's Versatex to the Australian and New Zealand markets.