Polytag expands Ecotrace network

Polytag has commissioned an advanced detection system at Sherbourne Recycling's facility in Coventry, expanding the barcode-level packaging tracking network under the Ecotrace Programme.

The program, backed by investment from Marks and Spencer, Ocado Retail and Waitrose, is an industry-backed initiative focused on improving visibility and accountability in packaging recycling. Polytag's technology enables brands to track packaging at the barcode level in real time through an interactive insights dashboard.

'The deployment of our advanced detection system at Sherbourne Recycling's facility marks an important step forward for the Ecotrace Programme,' said Jon Anderson, CTO at Polytag. 'Each new installation moves us toward a completely transparent, scalable and verifiable recycling infrastructure. Our technology goes beyond simply measuring recycling volumes; it delivers detailed, trustworthy data that authenticates the complete packaging journey.'

Greg Paradowski, technical and operations director at Sherbourne Recycling Centre, commented: 'We're proud to support the Ecotrace Programme and work with Polytag in advancing accessibility to key recycling data to encourage circular economy goals. The data available to brands from Polytag's advanced detection system is the next step in allowing those companies to better design for circularity and demonstrate real environmental impacts and savings.'