Cartes appoints Huijsing

Cartes has appointed Hans Huijsing as strategic consultant to develop business opportunities in the Benelux and Northern Europe, as the Italian laser die-cutting and embellishment specialist strengthens its international development strategy.

Huijsing will also draw on his experience at international organizations including Konica Minolta and Xerox to support Cartes' relationships with customers and partners worldwide. Cartes, based in Moglia, Mantova, has combined research and development with exclusive technologies for more than five decades, including its pioneering work in laser die-cutting and its patented ILC (Invisible Laser Cutting) technology. Its latest development, Jet D-Screen, is a digital embellishment technology designed to deliver tactile and visual effects with a flexible and efficient approach to premium label production.

The company's established markets include North and South America, France, Italy, Germany, Spain and Portugal, particularly countries with strong wine, cosmetics and luxury industries. The collaboration is intended to open up further opportunities in the Benelux and Northern Europe.

'Our technologies are developed with a clear understanding of the challenges and opportunities our customers face, and our long-term relationships with converters around the world are a fundamental part of our growth. Hans brings valuable international experience and a strong understanding of the printing industry, which will further strengthen our ability to support our customers and develop new opportunities in markets where high-value embellishment has significant potential,' said Virgilio Micale, sales director at Cartes.

'Cartes has an exceptional technology portfolio and a clear ability to translate innovation into real value for label converters. Its approach to embellishment, together with its longstanding commitment to R&D, makes the company particularly well positioned for markets where brands increasingly look for differentiation and premium label products. I look forward to contributing my international experience and working with the Cartes team and its customers to develop further opportunities,' added Huijsing.