Hana RFID appoints Jason Chang as sales director Asia

Hana RFID, a RAIN RFID inlay and embeddable tag design and manufacturing company, has appointed Jason Chang as sales director Asia. Based in Shanghai, China, Chang will serve as the primary point of contact for the Asia market, working closely with Hana’s longstanding partners in the region, to drive growth and strengthen customer relationships.

By adding experienced local leadership, Hana is providing partners with not only advanced technology, but also accessible, responsive and region-specific support.

Chang is fluent in Mandarin and English and brings more than 15 years of RFID expertise following a decade in the IT industry. Since entering the RFID sector in 2008, he has held roles in product management, application development and sales at Sontec, Xerafy, Stora Enso and Beontag. His achievements include leading R&D and market promotion for a flexible anti-metal tag product at Xerafy in 2012; driving the launch of an RFID-based unmanned retail technology in China at Stora Enso in 2018, which was later adopted widely across Europe; expanding Eco RFID tag applications in APAC retail markets in 2019; and achieving 250 percent business growth in the APAC region within 12 months in 2024 through strategic market realignment.

'The appointment of Jason Chang is a significant step forward in improving local availability and supporting our key partners in Asia,' said Mike Hetrick, senior vice president of sales & marketing at Hana RFID. 'Jason’s track record in driving innovation, his deep market knowledge and his commitment to customer success will be invaluable as we expand our footprint in this dynamic region.'

Chang said: 'I’m excited to be part of the Hana RFID team, which is recognized in the market as both a key player and a trusted partner for an ever-growing network of label converters, service bureaus and system integrators. I look forward to working alongside our partners in Asia to deliver innovative solutions and exceptional service.'