Fedrigoni expands Brillante portfolio

Fedrigoni Self-Adhesives North America (FSA), part of The Fedrigoni Group, has expanded its Brillante White Felt portfolio with the addition of an Ultra Wet Strength option.

Launched in the North American market in June 2025, Brillante White Felt is suitable for wine, spirits and craft beverage labels, combining a felt-marked texture with high-quality printability and 30 percent post-consumer recycled content. Now, customers can choose Brillante White Felt with Ultra Wet Strength treatment for applications that demand enhanced durability in challenging environments.

Featuring its signature pecked felt pattern, Brillante White Felt delivers a natural, dimensional texture that enhances embossing, debossing and foil stamping while creating a refined tactile experience. The addition of Ultra Wet Strength expands the material's versatility, helping labels maintain their appearance and performance when exposed to ice buckets, refrigeration and high-humidity environments.

Ultra Wet Strength treatment reduces water absorption, helps prevent wrinkles and creasing, and improves adhesion to glass in damp conditions, useful for beverage labels.

'Brillante White Felt has quickly become a favorite for brands looking to combine premium texture with exceptional print quality,' said Melissa Harton, marketing manager, North America at Fedrigoni Self-Adhesives. 'By adding an Ultra Wet Strength option, we're giving converters and brand owners even more flexibility to create distinctive labels that maintain their premium appearance from the shelf to the ice bucket.'

Both standard Brillante White Felt and the new Ultra Wet Strength construction are stocked in North Carolina and California for faster delivery and are available in trimless configurations to help maximize press efficiency and reduce material waste.