Fedrigoni launches dual-function wine label adhesive

Fedrigoni Self-Adhesives has launched SH6020-W Plus, a self-adhesive label that combines permanent adhesion throughout a product's lifecycle with clean-label removal during industrial bottle-washing processes, targeting the wine and spirits market ahead of tightening PPWR and Extended Producer Responsibility requirements.

The adhesive is built on Fedrigoni's existing SH6020 Plus technology, meaning customers already using that product require no new validation to adopt the updated grade. In addition to wash-off performance, the adhesive supports glass recycling at the end of life, addressing both bottle reuse and recycling streams from a single product.

Fedrigoni said the development allows brands to use one adhesive specification across multiple markets rather than managing different label constructions for different regulatory environments. For converters and printers, a single adhesive platform reduces inventory complexity while meeting increasing demand for circular packaging compliance.

The launch extends Fedrigoni's Wine Wash-off Portfolio and is positioned as a bridge between current recyclability expectations and emerging reuse and refill schemes.