Driving the growth

China is an eye opener. This is a country of huge opportunity and massive growth. No wonder the world today is eyeing this market and many companies are making a beeline for improving their balance sheets. Driving past the city, one can’t help but notice the development and renovation in terms of infrastructure. An export driven country, China is also increasingly becoming a major consumer market for premium brands. The increase in local consumption is expected to play a bigger role in contributing towards the growth of country’s GDP. A growing middle class, increasing incomes, nuclear families and a huge population are driving forces for any industry.
Driving the growth

These factors also drive the growth and momentum of the labels industry in this market. According to a presentation by Jukka-Pekka Haapanen of UPM Raflatc, self-adhesive labelling will enjoy robust growth globally, however, 80 percent of it in 2010-20 will come from emerging markets and China alone will contribute 50 per cent of it. An increased number of running machines on the show floor and more than 20 new product launches in the next four days are important indications that the China market is evolving fast. From a time when companies preferred not to get machines to the show, to now where they are trying to engage more actively with the Chinese consumer. No wonder Labelexpo Asia has grown and at its tenth anniversary is the biggest exhibition since its inception in 2002.

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