Innovation is alive and well in the packaging industry

I found last week's Packaging Innovations show at the NEC, Birmingham to be an insight to the way suppliers are leading the market forward, and converters are picking up the gauntlet of shorter runs, the growth in digital and the need for packaging to be more than just a tool to protect and promote food, pharmaceuticals and more.

 

Chief amongst these must be Highcon, with is Euclid digital cutting and creasing system for folding carton production, and Glossop Cartons, which made its exhibition debut at Packaging Innovations to showcase the potential of the Euclid.

 

You can read more about Glossop and its recent investment in the next issue of Package Print Worldwide, but it is safe to say that its debut stand was a triumph in my eyes, with lots of footfall driven, in part by the popcorn machine running on its stand and the two costumed "packaging superheroes" walking the show floor bearing its branding, but moreover by its canny investment in technology firmly intended to meet the needs of the modern packaging industry.

 

Glossop wasn't the only converter with a story to tell, as Tyler Packaging and Tenza Technologies will testify.

 

You can also read more about both of these companies in the next issue of Package Print Worldwide, as  Tenza's growth into stand-up pouches and Tyler's "shaker" bag are indicative of wider trends in the packaging market.

 

The proliferation of stand-up pouches across the retail environment, from domestic cleaning products to pet food, via the chilled food aisle, is clear to see, and Tenza recorded strong interest, and picked u many leads, as a result of detailing tis growth into this market at Packaging Innovations.

 

As for Tyler Packaging’s “shaker” bag, it adequately illustrates the growing trend for packaging to “perform”, as in provide added functionality to protecting and promoting products.

 

It features an inner perforated membrane and sliding closure at the base to allow products to be easily dispersed, making it ideally suited to dry products such as lawn seed.

 

These are just three of the products that grabbed my attention at Packaging Innovations, and highlight the forward-thinking nature of the modern packaging.

 

The spring 2013 issue of Package Print Worldwide will reflect this, so make sure to check it out either in print or online in the coming weeks.