Kevin Liu: Labelexpo demonstrates integration of Chinese market

Labelexpo Europe 2011 saw dramatic increases in numbers of both exhibitors and visitors from China. On show were material suppliers such as King Label, Shanghai Jinda, Guangdong Guanhao; while machine manufacturers Labelmen, Orthotec, Zhejiang Weigang, Dongguan Hontec and Link Label all demonstrated their equipment at the event.   

Leading Chinese converters could be seen navigating the exhibition halls, including representatives from CymMetrik, Guangzhou Meikei, Shanghai Eternal and Beijing Deji. Qingdao Sunlabel even purchased a Grafisk Maskinfabrik DC330 converting line direct from the stand on the second day of the show. 

There was also a strong presence from Chinese distributors, seeking advanced equipment to sell in their homeland. The Chinese label market has seen rapid growth in recent years, resulting in local converters increasingly looking to purchase high-end, foreign machinery. And because their locally manufactured labels bring cost advantages, Chinese converters are increasingly competing for work outside the country. 

The country’s strong presence at Labelexpo Europe was proof of China’s increasing integration into the international label market.

Kevin Liu
China editor
Labels & Labeling