My life in packaging - part 1

It has been a while since I carried out a “study” of printed packaging that I’ve translated into blog entries (see my winter wonderland and supermarket odyssey series if you’re not aware of what I’ve blogged about previously), so I thought it was time for something new.

 

L&P Project365 will see me photograph packaging and labels that I encounter through my daily life, as well as one or two tenuously linked items. Moreover, I’ll be taking a photo every day for a full year – hence the 365 figure in the title.

 

My intention is to provide weekly updates on the project, with annotations and a little bit of the back story on the photos, and the packaging and labels I’ve seen.

 

So far I’m four days and four photos into the project, and it’s taking shape nicely:

 

Day 1 - Giving a feel to packaging

 

Whiskey brand Jim Beam's new wood veneer labels were reported by both Packprint World and Labels & Labeling, so I was keen to see if I could get my hands on one, or something similar, to feel for myself. So imagine my delight when I saw this the first time I hit the shops after starting Project365 nestling on the top shelf of the spirits aisle in Tesco.

 

Day 2 -  My kind of “packaging”

 

It was with delight that on day two I stumbled across this little treat down on the Kent coast. Although not strictly packaging as I’d like it, a patisserie named Cartons was more than enough for me to take a picture. To paraphrase Joey from friends: “What's not to like? Cartons? Good. Cake? Good.”

 

Day 3 – Packaging I’ve been looking for

 

It was a couple of weeks ago that my eagle-eyed wife spotted themed Monsters University cereal cartons in the supermarket. At the time, a big blue box with the face of Sully (James P. Sullivan if you’re not a fan of the films) was purchased, with die-cut eyes to create an almost 3D effect. For a few weeks I was unable to find the other version featuring the face of Mike Wazowski, until, again, my (understanding) wife spotted it in the supermarket.

 

Day 4 – What’s that looking at me?

 

With both the Sully and Mike cereal cartons purchased, I’ve now got three eyes watching me as I work.