Short-run printed packaging; a supermarket odyssey – part 4.5

David Beckham’s omission from the Team GB Olympic football squad, as reported today, will no doubt be a big blow for brands looking to capitalize with themed packaging.

 

Beckham has been a big-name draw during his career, and there must have been hope that capitalizing on his likeness on printed packaging, as well as his profile, this summer would have helped capture the eye of consumers and help sales of certain products.

 

I’m still looking forward to how the Team GB Olympic football team will be pushed on printed packaging this summer, as well as other Olympians representing Great Britain at this summer’s Olympic Games in London, which start on July 27.