Short-run printed packaging; a supermarket odyssey – part 5

Some quantifiable signs of change, the kind I’m looking for in my unscientific “study” of short-run printed packaging, are starting to be seen during my weekly shopping trip.

 

For instance, Morrisons is no longer stocking the England salad in flexible packaging, which is the product that sparked this blog/study.

 

Its removal from the shelf can be expected, what with the Euro 2012 football tournament now over, and England being knocked out at the quarter final stage.

 

The Philadelphia lenticular packaging that I also got excited about in the first part of this blog series was not to be seen on the shelf.

 

While Carlsberg multipack beer boxes could still be seen, as could multipacks of McCoy’s crisps featuring a football themed competition, it was notable that attention, through packaging at least, had switched to the London 2012 Olympics, and support for Team GB.

 

Rowntree and Cadbury both had sweets/candies down the confectionary aisle carrying a sporty theme, with Cadbury Maynards more explicit with the motif “Go Team GB” printed on its limited edition packaging.

 

Cadbury mini rolls in a Union Flag color scheme also caught my eye, again offered as a special edition product to tie-in with events this summer. They were presented at the end of the confectionary aisle also, giving them extra prominence to patriotic consumers.  

 

The proliferation of the Union Flag as the basis for printed packaging is one of the big themes of this blog series, and I was extra pleased to see it had been replicated by chocolatier Thorntons as an edible product, of course packaged in a limited edition red, white and blue box.