AIM Global announces RFID video

AIM Global, the professional association recognized as the worldwide authority on automatic identification and mobility, has announced the availability of the Public Television-produced video entitled ‘Spotlight On: RFID Technology’. The video is the culmination of a year-long project sponsored by AIM Global members FEIG ELECTRONIC, Intermec Technologies, Markem Corporation, PSC Inc., and Symbol Technologies; and produced by Public Television film entertainment company, Trivue Entertainment.

‘Spotlight On’ is an ongoing series of educational, short programs that has been broadcasting nationally on Public Television for over 17 years. Each segment may run for a year or longer, depending on the relevance of the content and its educational value to viewers.

‘AIM Global takes its advocacy role very seriously,’ stated Dan Mullen, president for the industry trade association. ‘We see this video as another chance to educate the general public about a misunderstood and often maligned technology. We have a responsibility to our members to ensure that all technologies are presented in a realistic way, and we believe the video is a big step in the right direction.’

The six-minute video was produced with public television viewers in mind as a way to educate them about what radio frequency identification (RFID) technology is and to illustrate some of the ways it’s being used in day-to-day life. 

Footage from the member sponsors, American Express, and The Boeing Company, combined with interviews by Dr Bill Hardgrave, director, University of Arkansas RFID Research Center and Mr Ken Porad, associate technical fellow for Boeing, give a concise and interesting snapshot of what the technology is and how it is currently being used.

Beginning April 29, 2006, the video will air on the PBS affiliate stations in the U.S. at the discretion of the program directors. The video will be available in several formats for download from the AIM Global website at http://media.aimglobal.org/.