API appoints packaging and security industry professional to lead growth

Based at the API Laminates site in Poynton, UK, Burhouse will be responsible for facilitating and deploying the company’s brand enhancement commercial focus and supporting its newly formed Creative Development group in providing brand owners, printer converters and designers with new ideas in how to enhance their packaging. 

Burhouse previously worked at De La Rue and Essentra in a variety of marketing and business development roles. With 20 years of experience across the packaging and security sectors, API said he has helped to build the commercial strategy and new product development process as part of his roles as well as leading the marketing communications activity.

API chief commercial officer Will Oldham said: ‘His commercial experience will be invaluable as we develop API to grow and deliver our innovative brand enhancement and security solutions for our customers packaging requirements.’

‘After meeting all the team at API, I recognized that the company vision and commitment to develop the market opportunities for its brand enhancement products were exactly the next challenge that I was looking for in my career,’ Burhouse said. ‘Joining API offers an exciting opportunity for me to use my industry and business development experience to help ensure the business grows further and I’m looking forward to ensuring API delivers for its customers and other stakeholders.’