Apple Die appoints South America sales representative

US-based Apple Die has appointed Francisco Cascardo as its South America sales representative. 

Cascardo will be based in Medellin in his native Colombia, where he previously was assistant manager of one of the country’s leading label converters and a user of Apple Die’s products. 

‘Even though Apple Die already has a strong presence in the Latin American market, there is still plenty of territory to explore,’ said Francisco Cascardo. ‘With local representation, we will be able to reach new customers and work with them side by side to fulfill their die needs.’ 

Apple Die’s president Barb Wambold commented: ‘We wanted to have a local contact that could visit customers on a regular basis and offer help and advice with new products and techniques. The appointment shows our commitment to the South American market and provides our customers with our total support.’ 

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