Rotoflex appoints Ralph Beier as director

In his new role, Beier will be responsible for sales and service of the complete offering of Rotoflex off-line finishing systems in the EMEA region including the CIS.

Beier brings over 30 years of experience in executive sales and marketing management positions, many of those years spent in the global narrow web finishing market. This includes time at Rotocontrol, Mathis Instruments, Symagery Microsystems and a previous period with Rotoflex as European sales manager.

Rotoflex said his strong background and education in mechatronics, including vision systems and drives, allows him to offer in-depth product knowledge and support to the channel partners and customers in his region.

Kevin Gourlay, Rotoflex vice president, said: ‘The addition of Ralph Beier to our team demonstrates our commitment to Rotoflex clients across Europe and the Middle East. His vast knowledge of applications and machine capability supports our goal of being a ‘total solutions partner’ to our global client base, including both converters an our superior network of agents and distributors in the region.’