L&L joins AWA webinar on supply chain disruption

AWA Alexander Watson Associates will host a free webinar on June 4 at 15:00 CET, examining how low-cost Chinese imports and the Middle East conflict are reshaping the labeling and packaging market across North America and Europe. 

The webinar comes at a time when regional conflicts have evolved into a global crisis for manufacturers. 

Global labeling and packaging markets are facing unprecedented pressure from geopolitical instability and supply‑side volatility to the rapid influx of low‑cost imports reshaping competitive dynamics. In this timely AWAVirtual Seminar, industry experts will unpack how these twin challenges are affecting material availability, costs, trade flows, and strategic decision‑making across North America and Europe. 

Drawing on AWA’s latest market intelligence, cost indices, and the AWAreness Report Global Influx, this session delivers data‑driven insights into energy and raw material impacts, evolving trade patterns, and the growing influence of Chinese imports on pressure‑sensitive and release liner markets. The program concludes with a high‑level panel discussion offering practical perspectives on how industry leaders are responding to these challenges. 

Catalina Steenbakkers Galindo, team lead for market intelligence and business insights at AWA, opens with a data-led assessment of how the Middle East conflict is affecting energy, chemicals and labeling and packaging material costs, including insights from the AWA Cost Index.

Akanksha Meena, global brands editor at Labels & Labeling, will report her findings on managing costs and supply chain disruptions. She will report on the global landscape and survival strategies for managing cost volatility and material shortages driven by geopolitical conflicts in the Middle East. 

Alfredo Gasca, consultant for market intelligence and business insights at AWA, presents an analysis from the AWAreness Global Influx report on the impact of overseas imports on North American and European markets.

The final session covers pressure-sensitive and release liner trade and the impact of Chinese imports, presented by Wilco Van Zwieten, CEO of Panoval Asia.

The webinar is free and open to all industry professionals. Register for the free webinar on the AWA website.