Loupe Americas 2026 names industry ambassadors

Loupe Americas 2026 has appointed industry experts as ambassadors from across the label and packaging printing community, who will serve as industry voices across Loupe Global platforms and at the event itself, which is set to return to Chicago from September 15 to 17 at the Donald E. Stephens Convention Center in Rosemont.

The partnership between Loupe Americas 2026 and the ambassadors is designed to bring focused expertise and technical insight covering mid-web flexible packaging, in-line carton converting, sustainability, label market intelligence and the next generation of industry leaders.

The ambassadors reflect the strength of the wider Loupe Global community while helping shape conversations about the future of the label and packaging printing industry.

Through educational sessions and industry engagement, the ambassadors will provide attendees with practical insight into the trends, challenges and opportunities influencing the sector’s future.

The newly appointed ambassadors are Steven Haedrich, president of New York Label and Box Works, as Folding Carton Ambassador; Tyler Matusevich, sustainability director at Brook and Whittle, as Sustainability Ambassador; Katie Harrington, senior marketing manager at Winpak, as Future Leaders Ambassador; Corey Reardon, president and CEO of AWA Alexander Watson Associates, as Label Market Intelligence Ambassador; and David Totten, director of innovation at Nosco, as Flexible Packaging Ambassador.

Each ambassador will play an important role throughout Loupe Americas 2026. Some of the highlights include:

New market opportunities - In-line folding carton session on September 15 where Haedrich, will present the diversification opportunities it offers for label converters. Attendees will gain insight into the key differences between converting labels and folding cartons, as well as the strategic, operational and market considerations converters should evaluate before expanding into carton production.

Future Leaders Meet Up – where Harrington of Winpak, along with leading associations in the label and package printing industry, will host a meeting at the Spotlight Stage on September 16.

Ambassador Forum - on 16 September, ambassadors will share perspectives on key trends shaping the industry, including emerging technologies, evolving market demands and new opportunities for converters.

Keynote Session – also on September 16, Reardon, will participate in a session: Today’s Manufacturing Reality. He will dive into the current state of the label manufacturing industry, drawing upon the latest market statistics to offer a clear view of the key trends shaping the year ahead.

Tasha Ventimiglia, Americas group director at Loupe Global, said: ‘We’re delighted to welcome on board these key industry voices as ambassadors for Loupe Americas 2026. Between them, the ambassadors bring focused expert knowledge and guidance across sustainability, folding carton, label market intelligence, flexible packaging and the next generation of future leaders.’

Commenting on the partnership, Jade Grace, managing director at Loupe Global, added: ‘For over 45 years, we have partnered with the most forward-thinking minds in our industry, and Loupe Americas 2026 ambassadors is no different. When we launched this program during the Europe 2025 event, we saw the value of a collaborative business mindset across the value chain, which industry experts can bring to our community. We’re excited to expand this partnership to Loupe Americas this year and continue to create a platform that brings real insight and meaningful discussion around how the label and package printing industry has evolved.’

Click here to learn more about the Loupe Americas 2026 ambassadors.