Brady builds European position with Etimark acquisition

Global product identification specialist Brady Corporation has enhanced its European position by acquiring Etimark GmbH, a leading provider of complete barcode solutions including labels, printers, applicators, and software for the German market. With annual sales of about $14 million (U.S.), Etimark 's label product line includes temperature- and acid-resistant labels, product appeal labels and paper labels for manufacturing, retail, logistics, information technology, healthcare and pharmaceutical markets. Etimark serves a variety of blue chip customers including BMW, Daimler Chrysler, Bosch, Woolworth Department Stores, Siemens and TNT Express. The company currently employs about 90 people at its facility in Bad Nauheim, about 20 miles north of Frankfurt, and is one of the largest label converters in Germany.

‘We are very excited to welcome Etimark to Brady,’ said Frank M. Jaehnert, Brady president and chief executive officer. ‘Like Brady, Etimark emphasizes fully integrated identification solutions for its customers. In addition, it has extensive experience in meeting the needs of customers in some markets that are less traditional for Brady, such as healthcare, logistics and retail. This acquisition provides us with an even stronger base for growth in Europe, as we look to leverage Etimark's impressive capabilities in both manufacturing and marketing.’