Chadwicks creates sleeve for new soft drink

Chadwicks Sleeves has created a six-color UV flexo shrink sleeve for the new soft drink Pep, using high-opacity inks to increase the vibrancy of the colors. Made with Sea Buckthorn Berry, Pep is manufactured for Drinks Brokers in the UK. 

As part of the performance films and foils business unit of the flexible packaging division of the global Clondalkin Group, Chadwicks works with sister company Nyco in Switzerland to deliver packaging solutions to its customers. 

Richard Cutworth, business development manager at Chadwicks Sleeves, said: ‘We were looking forward to working on the sleeves for the launch of such an unusual drink, and it is always exciting to be involved from the outset. 

‘We wanted to produce sleeves which would distinguish Pep from other soft drinks on the market and used the high opacity inks to give a vibrant pack design with strong shelf presence. The low origination cost of UV flexo sleeves means they are great for product launches like this, and Chadwicks offers high quality sleeves as well as fantastic customer service.’ 

David Diggens, director at Drinks Brokers, said: ‘Chadwicks have been a great asset to our product launch since the beginning, interpreting our need for shelf presence and providing us with bright sleeves that really stand out against other drinks. The launch of Pep has been very successful and we are looking forward to working with Chadwicks again in the future.’

Part of the flexible packaging division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers, meaning Chadwicks, together with Nyco, can provide a wider range of print processes including UV flexo, gravure and offset litho. 

Clondalkin Group has more than 40 manufacturing sites located across Europe and North America.

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Pictured: The six-color UV Flexo shrink sleeve for the new soft drink Pep