CTI inks add value to new beverage can

Chromatic Technologies Inc (CTI) has used its ‘brand-enhancing innovations’ to increase the shelf appeal of Mountain Dew, a carbonated soft drink in the US.

The new cans feature color-changing artwork from the specialized inks company. When chilled to 46.4 deg F an easily recognizable symbol transforms itself to the distinctive green color of Mountain Dew.

‘Mountain Dew was able to use CTI’s thermochromic ink to create an interactive experience with their limited-edition can promotion,’ explained Melanie Edwards, CTI’s manager of strategic sales initiatives. ‘By incorporating CTI’s cold-activated, color-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package.’

Mike Gottschalk, art director for Mountain Dew, added: ‘We felt the use of thermochromic inks on these special cans would help drive purchases for our beverages. Innovation in packaging design enhances the credibility of the brand: graphics are one thing, but interesting inks and structural innovation provide a whole new meaning to our successful brand marketing efforts.’

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