Denny Bros supplies Huggies with Fix-a-Form label

An eight-page Fix-a-Form label from UK converter Denny Bros is helping to provide mothers with potty training details as part of a Pan-European promo featuring giveaways from the Disney-Pixar movie, Cars 2. The promotional details, printed in English, French and Italian, are enclosed within the 50mm resealable on-pack resource. 

Mothers and children will recognize the branding which points them to the Huggies Pull-Ups website where potty training reward stickers can be redeemed via an 8-character alpha-numeric code, printed on the base label of the Fix-a-Form, firmly attached to the product pack for security reasons. 

According to Huggies, new mums rely on the internet for research on potty training and the Cars 2 promotional activity around Pull-Ups will keep the focus on their branded website. 

A senior member of the Huggies marketing team at Kimberly-Clark explained: ‘There are many benefits of using Fix-a-Form but the key one in this promotion was the space to run the compulsory terms and conditions around the competition in three languages. The Fix-A-Form is a wonderful way to leverage the appeal of Disney-Pixar to potty training age children – a true attention grabber for mums in store – and it doubles as an excellent device to direct traffic to the Pull-Ups site. Mums can redeem from one up to three codes from participating packs of Pull-Ups in return for sets of Cars 2 stickers – which is customer relationship marketing at its best.’

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