Spanish lager uses premium labels from Spear

US converter Spear has provided the labels for Spanish beverage company San Miguel Group’s flagship brand, Mahou Cinco Estrellas. Launched in 1969, the well established brand now has an elite variant, exclusively available for on-trade sale.

Having worked together on numerous projects, Spear provided labels printed with the characteristic Mahou red and gold ink as well as gold hot foil to establish the traditional look and brand recognition. However, the label takes a modern twist not only by using clear pressure sensitive material, but also incorporating a frosted Mahou ‘M’ and five stars which stand boldly in contrast to the brown glass bottle.

Wah Lo, Spear’s technical services manager, explained: ‘This premium extension of the popular Mahou Cinco Estrellas required a sophisticated appearance whilst preserving the familiar Mahou branding. We used a bright gold foil to achieve a glossy, premium look but complimented this with a gold ink to maintain the elegancy of the brand. We then accentuated the brand’s emblem by adding a frosting using a specially blended, matte white flexo ink.’

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