Hybrid Software launches Helix OEM Software

Global Graphics Software, a leading developer of core technologies for digital printing and the OEM business unit of Hybrid Software, today announced its new brand identity: Hybrid Software Helix. 

The name reflects the company's evolution into a trusted provider of embedded, intelligent software components at the heart of industrial print systems. It also signals its commitment to ongoing innovation, its connection to Cambridge, and its role in the future of digital print.

Justin Bailey, managing director, said: 'Becoming Hybrid Software Helix marks the next chapter in our journey.

'The printing industry is transforming with AI, Industry 4.0, and smart factories. We've evolved alongside it, innovating so our OEM customers can use our technology components to build customized intelligent print systems this new era demands.'

The Helix name was chosen as a metaphor for the role the company's technology plays inside OEM print systems. Just as DNA encodes the intelligence of life, Hybrid Software Helix provides the embedded intelligence that powers industrial print systems.

The company received the King's Award for Enterprise for its SmartDFE digital front-end platform earlier this year, marking the second time it has received the award. It was recognized in 2020 with the Queen's Award for Enterprise for Innovation for its ScreenPro screening software. 

Next year, the company will celebrate its 40th anniversary. Its roots go back to Cambridge and a research project that led to the Harlequin RIP, a technology still widely used in the printing industry today. The majority of its research and development team is still based near this iconic university city.

Since joining Hybrid Software Group in 2021, the company has benefited from being part of the only organization in the industry that owns 100percent of its intellectual property and serves both OEMs and end users with software products that create high-quality printed graphics at very high speeds. 

This independence from press manufacturers allows Hybrid Software Helix to innovate freely and tailor its technologies to each OEM's unique roadmap.

Hybrid Software's products span the entire workflow – from file pre-flighting and color management to delivering print data directly to inkjet printheads at blistering speeds. Its other business units provide software for labels and packaging, color management, integration and project management, and artwork management for brands and FMCG companies. 

Bailey added: 'We may have a new name, but our values remain the same.

'Hybrid Software Helix continues to be defined by trust, collaboration, and a relentless focus on innovation. The Helix identity connects our Cambridge roots with our vision for the future — intelligent, innovative, and performant.'

Other companies in the Hybrid Software Group include the industrial printhead drive specialists Meteor Inkjet and offset printing workflow developer Xitron.