Avantika Printers chooses Epson SurePress

Greater Noida-based commercial printer Avantika Printers chose an Epson digital inkjet press to enter the labels market.

Avantika Printers purchased a SurePress L-6534VW press on the third day of Loupe India 2026. Himanshu Pandey, director of operations at Avantika Printers, tells Labels & Labeling that he plans to cater to brands seeking short runs, versioning and fast turnaround times.

The company entered the labels market two years ago with sheet-fed printed stickers, but with the Epson press, plans to scale its operation. The decision to expand into labels was driven by growing opportunities among start-up brands and businesses requiring smaller print runs.

‘I chose labels and packaging because everyone can use a label in some capacity; everything needs a label,’ Pandey says. ‘We plan to cater to start-ups in India that need short runs, and eventually longer runs as we help them scale.