Durst triples hybrid sales

Durst Group has reported a threefold increase in sales of its hybrid systems over the past 12 months, which it attributes to converter demand for an integrated approach to digital label production it calls the Digital Label Factory.

Durst says converters face pressure for shorter runs, faster turnaround, greater SKU complexity and better use of production resources. Its answer combines digital inkjet printing, such as the new Tau G3 digital print unit, with hybrid in-line flexo and finishing, workflow and automation software, color management and quality control, and configurations that can scale with the business. It says bringing these together reduces the complexity of coordinating several vendors and disconnected systems and gives converters more streamlined implementation and day-to-day operation.

According to Durst, the hybrid systems help converters produce short and medium runs efficiently, personalize and version labels, streamline job changeovers through integrated digital workflows and support overall equipment effectiveness. The Digital Label Factory concept also brings production workflows, ink management and process automation into one environment, with centralized production management giving greater operational visibility to support data-driven decisions.

'Our customers are not just investing in a press; they are investing in a complete production ecosystem. The sales growth reflects the market's recognition of the integrated capabilities and scalability of our Digital Label Factory approach,' said Thomas Macina, director of global sales labels and flexible packaging at Durst.