HP reports digital growth

HP has reported record momentum across its HP Indigo label and packaging install base in the 18 months since Drupa 2024, driven by growing customer adoption of digital production at an industrial scale.

Installations, production volumes and automation metrics have all surpassed expectations, reflecting a market moving toward shorter runs, rapid turnarounds and higher operational intelligence, according to the company.

‘Drupa 2024 reset expectations for what digital can deliver. The surge in customer investment since then reflects a clear belief in a high-productivity, AI-enabled, end-to-end digital future and the production gains we're seeing today confirm that belief is paying off,' stated Haim Levit, senior vice president and division president at HP Industrial Print.

According to the company, since the tradeshow, customers have rapidly expanded their adoption of HP Indigo LEP/LEPx platforms, supported by AI-driven workflow tools that improve productivity, quality stability and operational reliability.

HP said that the high-speed digital label sector continues to evolve rapidly, driven by demand for shorter runs, smarter production and measurable sustainability gains. HP's LEP and LEPx technologies, together with one of the largest cloud-connected installed bases in the industry, provide converters with the productivity and consistency required in high-speed digital environments.

The HP Indigo V12, reaching speeds up to 117.5 m/min, is an example of how HP is pushing digital performance boundaries. Coupled with HP's PrintOS automation ecosystem, customers gain the data visibility and workflow intelligence needed to reduce waste and maximize uptime.

'Our 2025 IDC MarketScape is evident of this and within this landscape, HP continues to play a defining role. Its LEP and LEPx technologies provide converters with the productivity and consistency required in high-speed digital environments. These capabilities are materially influencing how print providers modernize their operations and capture new business opportunities,' commented Tim Greene, research director at IDC.

RRD has accelerated its digital roadmap across multiple geographies following a strategic collaboration agreement with HP at Drupa. As part of this plan, RRD has installed several HP Indigo presses to meet growing demand and drive greater cost efficiency across its labels and packaging segments.