Aldus launches unified Europe brand

Aldus Group has introduced a unified brand identity across its European operations, marking the next planned stage in its development following the first joint presentation of the Aldus umbrella brand at Labelexpo Europe 2025 in Barcelona.

The transition brings the group’s complementary European activities together under three registered trade names: Aldus Transfer, Aldus Inks and Aldus Machines. A coordinated visual identity and four new websites make the breadth of the group’s products, technologies and services more accessible to customers throughout the print and packaging industry.

Building on established businesses, manufacturing facilities and customer relationships, the European brand launch gives greater visibility to the collective capabilities behind Aldus. It connects specialist knowledge of decorative and functional transfer products, ink and coating development, and precision finishing and converting machinery.

The joint appearance at Labelexpo Europe 2025 introduced customers to the scope of the Aldus organization and the connections between its specialist businesses. The new European identity carries that introduction forward through a coordinated transition across company communications, digital platforms and customer information.

Aldus Transfer, Aldus Inks and Aldus Machines are the registered trade names under which the respective European businesses operate. Each division retains its specialist focus while contributing to a shared platform for collaboration, technical development and future growth.

The company says that continuity is central to the transition. The people, application knowledge, manufacturing capabilities and commitment to customer service that established these businesses remain at their heart. Customers continue to work with familiar contacts and experienced teams, supported by proven product specifications and formulations.

The company says that shared identity also reflects a long-term commitment to investment in people, manufacturing capability, technical development and customer support. Closer cooperation across the divisions provides a stronger foundation for addressing production challenges that span materials, printing, embellishment and finishing.

Aldus Transfer, formerly known as API Transfer Technologies, specializes in transfer products for printing, packaging and decorative and functional applications. Its portfolio encompasses hot stamping, narrow web cold transfer, sheet-fed offset cold transfer and digital embellishment. Metallic, pigment, holographic, transparent and special-effect products support a broad range of substrates, production processes and finishing requirements.

This division combines a European manufacturing center in Livingston, Scotland, with commercial headquarters in Waalwijk, the Netherlands, and hubs in the UK, Netherlands, Italy, Spain and Poland. Its UK operation also supports international and export customers.

Manufacturing expertise, selected international supply partners and extensive warehousing and converting capabilities underpin the offer. Regional technical sales and application specialists help customers select suitable products, conduct trials and resolve production issues. Slitting, spooling, stockholding and distribution services support supply in the formats customers require.

This combination connects product development and manufacturing with local market understanding and practical application support.

Aldus Inks, formerly Paragon Inks, develops and manufactures inks, coatings, adhesives and finishing systems for labels and packaging.

Based in Livingston, Scotland, the division combines decades of formulation experience with specialist knowledge of flexographic and screen-printing applications. Its portfolio includes UV and LED-curable products, high-build and tactile coatings, braille applications and specialty products such as fluorescent, metallic, lightfast and scratch-off inks.

Bespoke formulation, color matching and laboratory evaluation are complemented by hands-on print expertise. Customers can assess inks, coatings and adhesives through press trials using the division’s 8-color Mark Andy 2200 UV press, equipped with in-line cold foil and varnish/lacquer application capabilities.

These facilities allow technical teams to investigate the interaction between formulations, substrates, curing conditions and finishing requirements. The objective is to help customers validate performance, resolve potential issues and move towards dependable commercial production.

Aldus Inks carries forward the technical expertise, manufacturing knowledge and customer relationships associated with the Paragon name, supported by the wider resources of Aldus Group.

Aldus Machines brings together the engineering expertise of Starfoil and Newfoil, which continue as product brands under Aldus Machines.

Based in Waalwijk, the Netherlands, the division serves commercial printers, packaging converters, label manufacturers, transfer product producers and distributors. Its capabilities span sheet-fed hot stamping, roll-fed hot foil stamping and embossing, die-cutting and creasing, alongside spooling, slitting, foil cutting and core cutting systems.

Drawing on more than four decades of specialist experience, Aldus Machines supports both sheet-fed and roll-fed finishing applications. Installation, operator training, servicing, spare parts and technical assistance extend its involvement throughout the equipment lifecycle.

The division complements the group’s materials expertise with a practical understanding of machine performance, production requirements and long-term operational reliability.

The European launch is supported by a new group website and dedicated websites for the three divisions. Together, these platforms introduce the organization and provide access to divisional portfolios, services and contacts. A dedicated company information section on the group website supports customers and business partners throughout the transition.