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  • 05 Jan 2018

Armor hosts Technical Club in Mexico

Pictured L-R: Olivier Moreau, product director; Chris Walker, vice-president and general manager of Armor USA; Alejandro Cuomo, sales director for Central and South America

Thermal transfer ribbon specialist Armor recently hosted the latest edition of its Technical Club at its facility in Querétaro, Mexico.

Forty-eight guests from 32 companies were in attendance, and the France-headquartered manufacturer used the event to launch its new thermal transfer ribbon brand – Inkanto – in the country.

Olivier Moreau, product director at Armor, said: ‘Armor Group participates in various vertical markets such as flexible solar films, current collector films for batteries, and tactile films, all of which operate under their own brands. Until now, Armor did not have a specific brand name associated with its thermal transfer ribbons. This is changing with the launch of Inkanto.’

Armor also presented to delegates its extranet site, 2go2, for use by distributors and channel partners around the world. The site allows distributors to interact directly with Armor and to obtain more information about its products and services.

The Technical Club included a tour of the company’s facilities in Querétaro, which were inaugurated three years ago.

Alejandro Cuomo, sales director for Central and South America, confirmed that Mexico is a key market for Armor, as the third largest in the Americas after the USA and Brazil, and with great potential for growth. ‘We have built up a solid network of loyal partners in Mexico. The positive reactions and dynamics generated by the introduction of Inkanto encourage us in our great ambitions for Mexico.’

ABOUT THE AUTHOR

Keren Becerra is Labels & Labeling's Latin America correspondent.

She is a founding member and former president of Mexican label association Ametiq, and operations director at label converter Lobo Impresores. She is also general director of Mexican magazine Label Pack.

See author’s profile »