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  • 24 Sep 2018

Avery Dennison presents innovations at Labelexpo Americas

Avery Dennison presents innovations at Labelexpo Americas

Avery Dennison is offering five themes at Labelexpo Americas 2018, each emphasizing the industry evolution that impact converters, their customers and ultimately consumers.

New products and features are highlighted, Avery Dennison is also a sponsor of the TLMI EcoVillage, and will introduce the newly created North American iLab and customer experience center.

Functional packaging

Avery Dennison will release what it calls ‘the first of its kind’ heat sealable reclosure as the company highlights functional packaging, a new and fast-growing category.

The new technology reduces the amount of plastic packaging required and eliminates liner waste, providing an economic, sustainable product to both converters and brand owners.

R1490, the only FDA-compliant direct food contact adhesive, and a heat-sealable film liner turns the release liner into a functional part of the final package. The heat sealable reclosure system provides
direct adhesion of the entire construction to rigid containers, eliminating the need for flow wrapping and requiring significantly less plastic packaging by eliminating both liner waste and clamshell lids.


Avery Dennison is committed to eight primary 2025 sustainability goals. The company is showing its ClearIntent Portfolio, which includes hundreds of responsibly sourced facestocks and adhesives, as well as products that include recycled content and improve overall recyclability.

Two products being featured are Avery Dennison’s CleanFlake Adhesive Technology -- now available on a white Global MDO film facestock to meet the needs of more home and personal care brands -- and direct thermal pressure sensitive linerless labels.

CleanFlake Adhesive Technology reduces waste by cleanly separating pressure-sensitive paper and film labels from the PET substrate during the recycling process, leaving no residual adhesive on the substrate. This process allows a recycler to improve the overall yield of food-grade PET, allowing recycled PET containers to be re-used in container applications.

RFID and digital printing

Also on the Avery Dennison booth, the company is showcasing RFID technology aimed at productivity improvements for digital printing. Avery Dennison will present live demonstrations to help converters get started with RFID intelligent label technology and provide examples of how it is being used in aviation, beauty, food to improve supply chain management, increase inventory accuracy and enhance consumer engagement. As well as offering a wide selection of UHF, HF and NFC options to enable the use of RFID for any use case and is at the forefront of the intelligent labeling segment.

The company has developed its first RAIN UHF RFID microwave safe product AD-25X-P has been developed for item-level tagging of frozen packaged foods while delivering high read tracking capabilities.

Avery Dennison is working directly with digital OEMs and converters to deliver UV inkjet and water-based inkjet label constructions that meet the specific needs of each technology -- many of which will be featured at Labelexpo.

Avery Dennison is providing ‘digital passports’ to Labelexpo attendees, encouraging them to visit the booths of seven digital OEMs: Colordyne, Domino, Epson, Mark Andy Digital Series, Primera, Screen Americas and Xeikon. Each will be running different Avery Dennison UV and water-based materials on digital inkjet presses. Attendees can collect samples for their Digital Passports and those who return complete digital passports to Avery Dennison booth will be eligible to win prizes.

Premium products and iLab

Avery Dennison is also showcasing premium label products to show ways that brands can differentiate themselves on the shelf to make the sale in a competitive market. Avery Dennison’s portfolio of unique facestocks offers converters and brand owners a variety of products and technologies to help change perception and deliver shelf appeal.

Finally, Avery Dennison has developed in-house UL testing in an accredited lab, and is offering its customers a sneak preview of new capabilities in intelligent labels demonstrated in our latest North American iLab will be featured.


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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