‘Exceptional demand’ reported for inaugural Brand Innovation Day at Labelexpo India 2018
The organizer of Labelexpo India 2018 has reported ‘exceptional demand’ for this year’s exclusive, invitation-only, Brand Innovation Day, taking place on the first day of the show.
The purpose of the day is to equip delegates with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth and stay ahead of the competition in a fast-paced industry as a result.
Numerous brands are already signed up to take part and span a wide range of sectors such as food and beverages, manufacturing and pharma. Speakers are to include: Chakravarthi AVPS, global ambassador for the World Packaging Organisation, who will be speaking about global packaging trends and how to adapt to constantly changing consumer demands; Sukhdev Singh Saini, packaging lead, AMEA, General Mills, who will speak about creating environmental awareness in the branding of a product including how to handle recycling of both raw materials and end-use products; and Kanchan Bhargava, senior brand manager, Twinings, who will explore ways of leveraging packaging design and its role in brand building and increasing market share. In addition, Andy Thomas-Emans, strategic director at L&L/Labelexpo will chair a panel discussion on product decoration.
Labelexpo Global Series managing director Lisa Milburn said: ‘Brand Innovation Day demonstrates that brands recognize the importance of innovating and on-the-job learning to stay ahead of the competition. It’s also a unique opportunity for them to connect with the label and package printing manufacturers at the show who can help turn their vision into reality. We are seeing increasing numbers of brand owners attending our shows, including India, and we will look to build on this at future Labelexpo shows.’
A series of pre-show forums have recently concluded across India and neighboring countries, and Milburn said: ‘This, together with the success of our Labelexpo India forums, has helped build fantastic momentum for this year’s show, and I am very much looking forward to meeting with show visitors and exhibitors over the four days.’
Labelexpo India, the largest label and package printing event in South Asia, will run November 22-25 at India Expo Centre & Mart in Greater Noida, Delhi NCR. Entry is free.