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  • 21 Aug 2018

GSK to set active and intelligent packaging challenge at AIPIA World Congress 2018

AIPIA executive director Eef de Ferrante: ‘This is a landmark challenge for the AIPIA World Congress to take it purely into healthcare for the first time.’

GlaxoSmithKline is to host this year’s AIPIA Congress Challenge, asking companies to showcase disruptive packaging technologies.

As one of the world’s leading over-the-counter healthcare companies, GSK develops and markets a wide portfolio of trusted brands in respiratory, oral and skin health, nutrition and pain relief categories.

At this year’s AIPIA Congress, GSK will be challenging active and intelligent packaging companies to show how disruptive technologies can offer routes to better consumer interaction and engagement on the shelf and via e-commerce channels. In addition, the healthcare giant will be asking how active and intelligent packaging can add value, compliance, interactive packaging platforms with artificial intelligence, personalization, with localized alerts on allergen and pain triggers for instance, all the while maintaining a context of a sustainable environment.

Sriman Banerjee, GSK respiratory R&D packaging director, said: ‘I am excited to take this innovative stride in the journey to benefit our consumers with modern day connected packaging solutions to do more, feel better and live longer.’

Previous challenges at AIPIA congresses have been set by the likes of Heineken and PepsiCo.

This year’s AIPIA, the Active & Intelligent Packaging Industry Association, World Congress takes place November 19-20 in Amsterdam.

AIPIA executive director Eef de Ferrante said: ‘This is a landmark challenge for the AIPIA World Congress to take it purely into healthcare for the first time. It shows clearly that major innovators such as GSK are ready to embrace active and intelligent packaging and engage with its developers in a highly dynamic way on a number of levels.’

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