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  • 27 Nov 2018

Indian company takes step towards sustainability

Avery Dennison and Himalaya Drug Company collaborate on liner recycling

Avery Dennison and an Indian herbal health and personal care company, The Himalaya Drug Company, have collaborated on a liner recycling program to divert liner waste from landfill towards recycled paper products.

Through this collaboration, The Himalaya Drug Company will be able to divert over 140 tonnes of label release liner waste, which would otherwise be discarded and disposed of in landfills or incinerators. Every day, the label liners would be separated from containers and cardboards, cleaned and any residual adhesive removed, and collected centrally before passing these on to Mahajan Recycle Resources, the appointed recycler for the Avery Dennison liner recycling program. The collected liner waste will then be re-pulped and pulped, and this pulp would be used to create new materials such as cardboard, paper and tissue.

Gagan Deep, head of packaging development, research and development, The Himalaya Drug Company, said: ‘We are extremely proud to be associated with Avery Dennison for this initiative related to recycling of silicon coated release liner used in our pressure-sensitive labels. We have also made successful strides in being able to constructively recycle this processed waste and convert it into useful fibres for making paper products.’

Adithan A.G, general manager of packaging development, The Himalaya Drug Company, added: ‘This program is indeed a positive step forward to empower us to achieve our environmental goals. With Avery Dennison, we have been successful in executing recycling of label release liner, making a significant transformation in the pressure-sensitive label ecosystem. The Himalaya Drug Company will always aim to contribute towards sustainable goals and continue to reduce the ecological footprint.’

Parag Bagade, head of technical marketing, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison, concluded: ‘As a company fully committed to our sustainability goals, we are happy to be able to help our customers and brand owners attain their sustainability goals through this liner recycling program. The enthusiastic support from the Himalaya team motivated us to achieve success in this recycling program. I would like to express my gratitude towards Himalaya Drug Company, Mahajan Resources, and the supportive management and colleagues at Avery Dennison for making this program a success.’

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