Sleeve market growing at 5.5 percent annually

Despite being a maturing technology, sleeve labeling continues to see an annual growth of 5.5 percent.

Asia is the biggest market for sleeve labeling by volume

This is one of the finding from AWA Alexander Watson Associates in its ‘Global Sleeve Label Market Study 2018’ update report. This has confirmed how strongly sleeve labeling technology has established itself in a relatively short timescale. Today, claiming around 18 percent of the overall global label market, it is a maturing technology but growth is still strong, at 5.5 percent annually.  

As the study documents, most of the volumes are in heat shrink sleeves, representing around 88 percent of usage. Asia claims the highest volumes by far.  

Across all the sleeve label formats – heat shrink, stretch sleeve, ROSO MD sleeve and RFS MD sleeve –  the major end-use market sector is beverages, at 66 percent, with food-related applications today in second place at 19 percent.

The study goes on to examine the different sleeve material substrates used for each format, as well as the structure of the related supply chains, and documents in depth the regional geographical market characteristics.

Find out more about the report here

AWA is hosting an Introduction to Heat Shrink Labeling Technologies workshop in Minneapolis, US, on November 13-14, 2018. Find out about this and other industry events in the L&L Events diary