Tarsus launches Brand Print event portfolio

There are four Brand Print events planned: Brand Print Thailand, in Bangkok; Brand Print Turkey, in Istanbul; Brand Print China, in Guangzhou; and Brand Print Mexico, in Mexico City. Brand Print Thailand will be the first to take place and is scheduled for May 7-9, 2020 in Bangkok. Brand Print Turkey will follow in September 2020, then Brand Print China in December 2020 and Brand Print Mexico in April 2021. 

Aimed at printers and converters of all types of promotional materials and collateral for brands, Brand Print Thailand 2020 is intended as a ‘one-stop shop’ for their wide format and digital printing needs. This includes point of purchase (PoP) displays, fleet graphics, in-store hanging banners, posters, signage, direct mail, promotional items, wall decorations, murals and exhibition graphics. Show floor exhibitors will in the main be manufacturers of wide format printing machinery and materials.

Tarsus, the parent company of both Labels & Labeling and Labelexpo, stated its intent to ‘connect the whole print supply chain’ with Brand Print Thailand and subsequent events.

Lisa Milburn, managing director, Brand Print and Labelexpo Global Series at Tarsus, explained: ‘Our new Brand Print portfolio will bring together for the very first time the whole supply chain in the region – printers, manufacturers brand owners – all under the one roof. What we are offering is a unique and fantastic business opportunity for them to explore the endless possibilities of wide format and digital print, against the backdrop of a rapidly growing consumer market in Southeast Asia. This will be complemented by an exhibition of the latest equipment for labels and package printing on show next door. This will give brand owners access to a huge platform for exploring all of their promotional needs.’

Tarsus already has a deep knowledge of the wide format print industry through its other events, including an established event in Turkey, with the next one taking place in September 2019. It also has established relationships with label and package printing companies through its Labelexpo portfolio of events, many of whom are also actively engaged in brand printing. These include Agfa, Avery Dennison, Canon, Durst, Epson, Fujifilm, HP, Mactac, Ricoh, Roland, Xeikon and Xerox. Tarsus has also been active in the Southeast Asia region for 20 years and stages numerous exhibitions in the region, including Labelexpo Southeast Asia, which launched in Bangkok earlier in 2018. Brand Print Thailand 2020 will be co-located with Labelexpo Southeast Asia 2020 in Bangkok to extend the whole Brand Print visitor experience to labels and packaging.

Milburn continued: ‘This will give brand owners access to a huge platform for exploring all of their promotional needs.

‘Our objectives for Brand Print are two-fold; it forms an important part of Tarsus Group’s longer term vision for future growth in rapidly emerging markets such as Southeast Asia, and will strengthen our foothold as portfolio owners of world-class trade shows in the region; and it is a natural evolution of our hugely successful Labelexpo Global Series of events for the labels and package printing industry.’

Prapaporn Narongrit, president of the Thai Screen Printing & Graphic Imaging Association (TSGA), said: ‘TSGA is once again honoured to be supporting the event in May 2020. The show, which is organized by Tarsus, has proven to be a very professional event and beneficial for the Thai printing industry, especially in the applications of label and package printing.’

Founded in 1998, Tarsus is an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media. In this time, it has staged more than 150 events in 20 countries. Alongside publishing Labels & Labeling and organizing Labelexpo Global Series, Tarsus runs Sign Istanbul through its subsidiary in Turkey, the Dubai Airshow through Tarsus F&E LLC Middle East, and Offprice retail show in Las Vegas.