Thinfilm signs Yuni as first customer in the beauty and personal care market
Thinfilm has signed Yuni Beauty as its first customer in the beauty and personal care market for NFC-driven mobile marketing.
Yuni offers all-natural, sustainable products that cater to individuals on the go and support an active lifestyle. The company is using Thinfilm's end-to-end option, featuring NFC technology and versatile cloud-based software, to connect directly with its mobile-first consumer base, deliver custom digital experiences to shoppers, and drive in-store conversions at the point of sale.
The NFC tags incorporated into Yuni product packaging fully integrate with Thinfilm's CNECT cloud platform. When tapped with a smartphone either in-store, on the go or at home, consumers can instantly launch unique digital experiences, including details on Yuni’s brand story and custom how-to videos that provide product usage instructions and application tips.
Yuni is initially using Thinfilm technology to promote its Shower Sheets and Chillax products, and to launch a new product called Yunicorn.
Beginning in June, the ‘smart’ Yuni products will be available at Nordstrom's, Anthropologie, Bluemercury, Dillard's, Navy Exchange and other retail stores, as well as through sephora.com and amazon.com.
‘Yuni is very much a niche brand today, but the company – and our loyal customer base – is growing quite quickly,’ commented Emmanuel Rey, Yuni Beauty co-founder and CEO. ‘We needed a new way to connect with consumers on their terms, to tell the Yuni story and share our products. Thinfilm's NFC solution fit our needs perfectly.’
Thinfilm CEO Davor Sutija said: ‘Yuni is an innovator in the active beauty market, and its focus on high-quality, all-natural products is resonating within the active lifestyle demographic. We're excited about the role our NFC mobile marketing solution will play in helping Yuni strengthen customer relationships, increase sales and take its business to the next level.’