Label Image invests in Durst Tau 330 E

Formed in 1986, the Australian company was acquired by Nick and Emma Godwin in 2015. Since then, they have made a number of improvements and investments focused on driving growth and maintaining a high level of service and support for its expanding customer base.

Label Image’s Durst Tau 330 E is coupled with the Durst Workflow Label system including variable data printing.

It has enabled Label Image to bring the majority of its outsourced jobs back inhouse. For example, jobs that were either too short- to mid-range in length, had a tight turnaround time, required customization or personalization and multiple SKU applications.

Back-up and support is to be provided by Durst and its Australian partner Photo Electronics Services (PES).

The latest in digital inkjet technology was chosen to complement Label Image’s conventional label printing systems.

Nick Godwin commented: ‘We first assessed the basics of adaptability, reliability, quality and the opportunities offered to enhance their client offerings. The Durst Tau 330 E ticked all those boxes and more. Its productivity, print quality and colour consistency were stand out capabilities.

‘During the extensive decision-making process the growth potential for Label Image was crucial. We considered the option of additional services and offerings but also wanted a return on investment (ROI) model that made sense and allowed us to scale up to meet future demand. We also recognized that having a lower capital cost press doesn’t always equate to a lower total cost of print.’

ROI was not the only consideration for Label Image when investing in the Durst Tau 330 E. Also important was the broad range of media it could handle without the mess, cost or sourcing of primers or post-coating of materials. The material range covers direct thermal, cosmetic, food and beverage to industrial. The white ink opacity achieved in the single-pass print process was a further consideration.

Emma Godwin added: ‘The Durst Tau is remarkable at reducing media waste. We can print a press proof and rewind the media to the next label start point and immediately begin printing with no waste. This means the first label is a billable label, reducing waste and costs, something I have not seen on any other press to date. Nor have I seen this level of image quality on any other inkjet press.’

Helmuth Munter, segment manager, label and packaging printing at Durst, said: ‘It is great to see another company such as Label Image adopting our “Configure Your Digital Future” approach by partnering with us to support their business growth aspirations and investigate new markets. We are delighted to be able to support their ambitious goals and help them expand their business reach.’