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  • 28 May 2019

Multiple US converters invest in HP Indigo 8000 as demand for digital labels continues to grow

Digital demand driving HP Indigo 8000 uptake

HP has detailed a number of new installations across the US for the HP Indigo 8000 digital press, supported by the continuing surge in demand for digital label production.

Six notable investments by US label and packaging converters include at Innovative Labeling Solutions (ILS), Dion Label Printing, Nosco, Info Label, Quality Tape and Label, and Natural State Label.

Citing figures from Smithers Pira, HP noted that the global market for printed labels and sleeves in 2019 will be $41 billion USD. This figure is expected to grow annually by a rate of four percent through 2024 to $49.9 billion USD. At the same time, digital label production is experiencing faster growth from $12.1 billion USD in 2019 to $16.5 billion USD in 2024 in real terms, with print volume rising at 9.6 percent CAGR.

Such figures have driven investment in the HP Indigo 8000 digital press, such as at ILS, which has now added a second HP Indigo 8000 to boost digital productivity at its site. Jay Dollries, president and CEO at ILS, explained: ‘The productivity of the HP Indigo 8000 will help scale digital production and provide the high-quality products with fast turnarounds required by brands, also benefitting from the versatility of substrates and applications.’

Dion Label Printing has added the press to work alongside two HP Indigo WS6800 digital presses. ‘The increased productivity with faster print speeds on the HP Indigo 8000 makes high-quality digital output affordable for much longer print jobs,’ said Rich Butcher, production manager at Dion Label Printing. ‘This allows our HP Indigo WS6800s to focus on quicker turnarounds or the short runs.’

Nosco, a packaging solutions provider headquartered in Illinois, is installing an HP Indigo 8000 press on its production line to boost volume for security printing using HP Indigo’s unique invisible inks. ‘The use of covert print enables us to help our customers combat the growing threat of product diversion,’ said Craig Curran, president at Nosco.

Info Label of New York chose the HP Indigo 8000 to complement its production using HP Indigo WS6000 series presses, as it expands in the health and beauty sector and opens new markets in digitally printed shrink sleeves. ‘Our aim is to provide the highest quality label at the price and turnaround time required by clients,’ said Jordan Sherman, director of operations at Info Label. ‘The HP Indigo 8000 press is designed exactly to increase production without compromising on quality, allowing us to meet and exceed our customer’s expectations.’

Imprimerie de l'Eperon of France is also growing its digital label business with the addition of an HP Indigo 8000. The printer’s president, Christophe Vavassori, commented: ‘We continue to push the boundaries of digital printing. When the HP Indigo 8000 came with the capability to run 80m/min, immediately we understood this productivity would drive our business growth. Our brand customers embrace the benefits of digital printing including personalization for unique campaigns and fast speed to market.’

Alon Bar-Shany, HP Indigo general manager, said: ‘Growing demand for the HP Indigo 8000 is testament to the field-proven capability of this breakthrough solution, redefining high-quality, narrow web digital label productivity. Uniquely positioned to ignite the analog to digital transformation, the HP Indigo 8000 digital press is delivering over two million linear square feet per month in narrow web productivity to label converters using HP Indigo.’ 

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