Company targets 10 machines sales in 2017
Polish printer Drukarnia Jaslo has acquired an Omet Varyflex V2 Offset press, as the Italian printing equipment manufacturer continues to strengthen its position in the European country.
Omet has more than 20 installations in Poland, and the latest will be dedicated to the production of high-end flexible packaging. Drukarnia Jaslo, located in the pre-Carpathians, a hill area in the south of Poland, already operates in this market with solvent-base CI flexo machines.
‘The final goal of the customer is to increase its market share by amplifying the offer,’ explained Sergio Villa, Omet area manager, who concluded the sale together with Omet agent Adam Ambrozkiewicz of WRH Global Polska.
The Varyflex V2 670 features six offset UV units and one final flexo group for varnishing. It is mainly dedicated to unsupported film and it was chosen after an in-depth comparison with the options offered by other three potential suppliers.
‘They decided to buy a web offset press to respond to the increasing demand for short runs and high quality products,’ added Villa. ‘The lower cost of pre-press and offset plates compared to other printing technologies, guarantees higher profitability even with this market requirements.’
This is the second installation of this kind in Poland, with another press with similar configuration installed a few years ago in Białystok, in the north-east of the country.
Villa described Drukarnia Jaslo as a ‘strategic client’ for its particular geographic position and its end market, with most of its customers hardly reachable for other printers.
‘Most importantly, the new Varyflex enables a consistent growth in terms of flexibility and product range, consolidating its leading role due to the geographical advantage.’