JDSU announces SecureShift authorized partner

JDSU, a provider of brand authentication and anti-counterfeiting solutions, has announced CCL Label, Inc. as an authorized SecureShift partner. JDSU is changing the way brand protection packaging is applied to consumer products across a broad spectrum of market applications, including pharmaceuticals, electronics and consumables by enabling brand owners to easily integrate advanced product authentication technology into their existing product packaging, labeling and branding guidelines.

‘JDSU has developed the most advanced overt security technology available on the market today,’ said Roy W. Bie, general manager of JDSU’s Flex Products Group.  ‘Working with CCL Label, JDSU will not only grow our leadership position in brand authentication by increasing our distribution channels, but also will grow the number of SecureShift applications for pharmaceutical brand protection. In turn, CCL Label, Inc. now has the opportunity to increase revenue streams through deployment of our patented authentication technology while helping them to address their customers’ counterfeiting concerns.’

CCL Label Inc. a division of CCL Industries Inc., a global leader in secure labeling solutions in the consumer product and healthcare sectors, has become the first JDSU SecureShift authorized partner to gain the ability to supply labels for pharmaceutical brand protection applications utilizing JDSU’s SecureShift inks. As an authorized partner, CCL will now has the ability to incorporate JDSU’s unique SecureShift security technology into its labels that are made in 47 production facilities in North America, Europe, Latin America and Asia.

‘It is clear to us how valuable JDSU’s SecureShift technology will be for our own customers,’ said John Pedroli, group vice president, US Label Division, CCL Label Inc. ‘Now that we are an authorized SecureShift partner we can enhance our offering to meet the growing needs of our customers for state-of-the art, brand authentication capabilities.’

Designed to provide an affordable and secure solution for labeling and packaging, SecureShift offers:

• Easy, positive authentication by eye - a proven deterrent to counterfeiting
• Simple incorporation into existing product packaging and labeling
• Controlled manufacturing, supply, and distribution  

SecureShift is ideal for numerous applications including:

• Labels, as a dedicated security label or part of existing labeling
• Packaging, including blister packs, boxes, or bottles
• Closures, including foil induction seals and shrink sleeves
• Molded plastics, as part of a product or package