AveryPRO expanded with labelstock certified for HP Indigo digital presses

The expanded AveryPRO collection now includes Soft Touch and Silver Matte, which the company said enable professional printers and graphic designers to purchase unique pressure-sensitive substrates that eliminate the need for post-production finishes and specialized inks, reducing costs, increasing profitability and speeding up the printing process, the company said.

Exclusive to AveryPRO, Soft Touch features a special coating that provides a velvet-like feel that ‘transforms a basic label design into a touchable experience’. Along with branding items like soaps, candies and cosmetics, this substrate is suited to adding an elegant touch to any item needing a high-quality look and feel. It has previously been available for magazine and book covers, as well as packaging, and is now available as an option for the pressure-sensitive label market.

Silver Matte provides a metalized look without the use of metallic inks. The soft silver color and smooth surface can be used to add an upscale look to health and beauty products, and event and party accessories. The labelstock also features a permanent adhesive, and is water and tear resistant.

Along with these two new materials, AveryPRO is adding a collection of semi-gloss and clear labelstock available with permanent and removable adhesives, a durable PET full-sheet stock, and polypropylene name badges.

All of the new products are suitable for short-run, print-on-demand applications, and are available in a variety of full-sheet and pre die-cut shapes and sizes in 12 x 18in sheets that are certified for HP Indigo digital presses.

‘Avery Products is excited to expand its AveryPRO digital press range with our new collection for HP Indigo digital printers,’ said Liz Sanchez, group product manager at Avery Products Corporation. ‘The new line complements our existing collection of quality substrates, with the addition of some exciting new materials like Soft Touch and Silver Matte.’

Avery Products Corporation is a division of CCL Industries.