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  • 09 Nov 2016

AWA provides wine label market overview

Global wine label formats by market share

According to the newly-published AWA ‘Global Wine Label AWAreness Report 2016’, the market for wine labels across all formats is forecast to grow by 2 percent between 2016 and 2018, reflecting increasing levels of wine production around the globe.

However, growth in global wine consumption is challenged by the increasing popularity of other alcoholic beverages – particularly craft beers and some spirits – so the incentive to raise the level of visual appeal of wine labeling and packaging remains strong.  

Europe currently claims the major share of global wine production, at 62 percent, with the wine-growing countries of South America – Argentina, Chile and Brazil – in second place with a 10 percent share, and the USA third with 8 percent. These three regions also dominate the use of wine labeling materials. Overall, as AWA research shows, the wine producers still prefer traditional paper label substrates over film substrates.

Pressure-sensitive labels continue to capture market share from traditional glue-applied labels, with over 60 percent of total usage, and are forecast by AWA to grow at 2.8 percent per year in 2016 to 2018. Their dominance reflects the sophistication and variety of printing and converting technologies – particularly for shorter runs and complex die-cutting – and the efficacy of automatic label application. Glue-applied labels, with a 36 percent share, will also grow fractionally, while sleeve labels will increase their current small share by 7.1 percent per year over the same period.

The new AWA report provides in-depth information on the structure of the global wine market, on the key regional producers, and on the product decoration technologies, concluding with a company directory spanning label material suppliers and converters, wine producers, and wine resellers. 

This fifth edition of the AWA ‘Global Wine Label AWAreness Report’ can be ordered from AWA Alexander Watson Associates’ website,


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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