Digital packaging specialist adds near-field communication to offering
Bobst and partners held a road show in Taipei, Taiwan on December 14, 2016 that attracted 140 participants from 70 companies in the printing and packaging industry.
Throughout the day, Bobst covered flexographic, gravure, coating, laminating, metalization and in-line narrow web printing processes, and introduced various printing and converting equipment to help Taiwanese manufacturers to innovate in the area of production technology and to improve efficiency, reduce operating costs and thus increase profits.
Additionally, partners including Henkel, DuPont, Schmid Rhyner, Flexo Wash, Macchi and Daetwyler discussed market trends in their respective fields, covering the areas of production, printing, converting and finishing.
Guests showed particular interest in Bobst’s flexo, gravure and lamination equipment, such as the RS 5002 gravure press for shaftless cylinders that combines the advantages of Bobst technology with features to meet the specifics of gravure printing for flexible packaging in Asia. In coating, Bobst production lines for applications in the segments of paper and film coating, aluminum foil lacquering, barrier coating for films and technical coating provide custom-made options. The AlOx and SelectMet technologies from the vacuum metalizing division were also well received.
Eric Pavone, business development director of Bobst's web-fed business unit, said: ‘Taiwan is an important market for us; although it is only a medium-sized market, the packaging and materials industry in Taiwan is one of the most impressive in Asia, with the most potential and is very mature in terms of quality and added processes for packaging. Bobst technology and innovations in printing and barrier processes are a good fit for actual and future requirements from the Taiwanese market. Hot topics being discussed currently include extended gamut printing, high quality flexo print and coating, and high quality metalization.
‘Over the past few years, demand for Bobst products in Taiwan has continued to increase with Taiwanese companies beginning negotiations with Bobst for various types of printing presses as well as material processing and converting equipment. We believe the opportunity in Taiwan has arrived and along with our new agent, Willy Yang from IFC, Bobst is looking to continue to expand its business in the Taiwanese flexible packaging market and build on the growth that has enabled high-scale product launches in Taiwan for the first time. When there is a need for a product, the demand for materials is bound to be generated; with the progress of the printing and converting process, materials must also meet environmental sustainability and processing adaptability. We believe that Bobst equipment can provide high quality material processing equipment to help the Taiwan market.’
Following the roadshow, a high number of new investment projects have been identified and discussed with Bobst and partners’ sales managers. Following the success of this event, a second event is planned for 2018.